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TVS & LARGE DISPLAY / SED

SED TV Canned Again Some Say Forever

By David Richards | Sunday | 27/05/2007

With the production cost of LCD and plasma TVs falling, speculation is mounting that Toshiba and Canon are close to pulling the plug on SED TV.

Canon and Toshiba have decided to postpone the launch of SED TVs for the second time, the Japanese companies said at the weekend, raising doubt over the commercial viability of the new flat panel televisions. Some analysts that SHN have spoken to are now having their doubts as to whether SED TV will actually go into production at all.

The two companies, which already delayed the debut of the SED TVs once last year, are now postponing the launch from the final quarter of 2007 to an unspecified later date.

Canon, the world's top makers of digital cameras, copiers and laser printers, cited a prolonged patent lawsuit with Nano-Proprietary Inc. as a reason for the delay.

It is also putting off the launch to develop the technology to cut production costs, a step necessary to compete with liquid crystal display (LCD) and plasma TVs.

Toshiba, which plans to procure SED panels from Canon, is postponing the TV launch as Canon is unable to start supplying the panels on time.

The new launch timing has yet to be decided, they said.

One Analyst at Citigroup in Japan said, "I believe that both Canon and Toshiba are now re-evaluating new costs associated with the manufacture of SED panels. When they first invested in the technology they anticipated that LCD costs would not fall so fast or so low as a result SED is bordering on not being a viable technology as both plasma and LCD TV technology is expected to fall even further". 

The global flat TV market is staging explosive growth as people trade in bulky tube TVs for sleek LCD and plasma models. But the industry is also known for multi-billion dollar investments and steep price declines, keeping the barrier high for new entrants.

SED (surface-conduction electron-emitter display) TVs are said to have brighter images and consume less energy than existing LCD and plasma models.

But analysts are concerned that SED TV suppliers, which do not even have large-scale production facilities at the moment, are likely to face an uphill battle in bringing down prices fast enough to compete with established flat TV makers such as Sony. and Samsung Electronics.  Canon. and Toshiba. have decided to postpone the launch of SED TVs for the second time, the Japanese companies said on Friday, raising doubt over the commercial viability of the new flat televisions.

The two companies, which already delayed the debut of the SED TVs once last year, are now postponing the launch from the final quarter of 2007 to an unspecified later date.

Canon, the world's top makers of digital cameras, copiers and laser printers, cited a prolonged patent lawsuit with Nano-Proprietary Inc. as a reason for the delay.

It is also putting off the launch to develop the technology to cut production costs, a step necessary to compete with liquid crystal display (LCD) and plasma TVs.

Toshiba, which plans to procure SED panels from Canon, is postponing the TV launch as Canon is unable to start supplying the panels on time.

The new launch timing has yet to be decided, they said.

The global flat TV market is staging explosive growth as people trade in bulky tube TVs for sleek LCD and plasma models. But the industry is also known for multi-billion dollar investments and steep price declines, keeping the barrier high for new entrants.

SED (surface-conduction electron-emitter display) TVs are said to have brighter images and consume less energy than existing LCD and plasma models.

But analysts are concerned that SED TV suppliers, which do not even have large-scale production facilities at the moment, are likely to face an uphill battle in bringing down prices fast enough to compete with established flat TV makers such as Sony Corp. and Samsung Electronics Co. Ltd.. 

 

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