Chinese Brands Set To Snare Large Share Of 4K TV Market

Written by David Richards     09/12/2013 | 08:49 | Category: INDUSTRY

As retailers and TV vendors hype 4K TV analysts are tipping that Ultra High Definition technology will only make up 8% of the market next year with Chinese TV brands such as Hisense snaring a large share of the market.

Chinese Brands Set To Snare Large Share Of 4K TV Market

Global shipments of Ultra HD LCD TVs in 2014 will be small with the Australian market set to be less than 5%.

Component makers in Taiwan said that the global market will increase to 15-20 million units to take up 8-10% of all LCD TVs, with a large portion to be direct-type LED-backlit models.

Asian manufacturers claim that China-based vendors will account for over 50% of the global shipments, South Korea-based vendors 20% and Japan-based vendors 15%.

China-vendors will mainly launch less expensive direct-type LED-backlit Ultra HD LCD TVs, while Japan-based vendors will focus on relatively expensive edge-type LED-backlit models, the sources indicated.

The difference between direct-type LED-backlit LCD TVs and edge-type models is that diffusion sheets are used in the former and light guide plates in the latter, the sources explained. Prices for light guide plates are 2-3 times and more than three times those for diffusion sheets for use in 50-inch and 60-inch TVs, respectively, the sources said.


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