LG Curved TV No Show In OZ Despite OS Launch

Written by David Richards     30/04/2013 | 07:26 | Category: INDUSTRY

LG Electronics has said that they will not show their new curved OLED TV at the gala launch of their 2013 Australian TV range this week but Australians will be able to buy the TV by the end of the year.

LG Curved TV No Show In OZ Despite OS Launch
The Korean Company who is tipped to launch a new OLED TV next month in Australia has said that the new curved TV will go on sale in Korea next week, the 55in (140cm) model will cost $13,550. 

The new EA9800 model is only 4.3mm thick; it weighs 17kg and delivers an "Imax-cinema-like" viewing experience.

Analyst claim that being first to market gave LG "bragging rights", but suggested demand would be limited.

Currently LG is in a fight with Samsung after accusing their competitor of "stealing" LG's OLED secrets.

OLED tech is based on carbon-based materials that convert electricity into light.

While LCD screens need a backlight to illuminate their crystals, OLED does not need a separate light source.

This allows the newer type of TVs to be made thinner, lighter and more energy-efficient than before, as well as offering the advantage of deeper blacks.

In addition, the OLEDs can be fabricated onto a flexible plastic substrate rather than a rigid glass layer, making it easier to manufacture them into a curved screen.

"With more than five years research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer's eyes, eliminating the problem of screen-edge visual distortion and loss of detail," the company said in a press release.

The firm's senior analyst Ed Border added that, in the short term, curved TVs were likely to be more valuable as a promotional tool rather than a profit-making product to their makers.

"There's certain content which is great to see in different ways, but for a lot of what's on TV seeing it curved is not necessarily going to improve the experience that much," he said.

"But I think being curved is a good way of pushing the OLED technology to consumers and acting as a marketing tool."

"Looking forward, I think there will still be room for flatscreen TVs, especially if you are thinking of hanging an OLED screen on the wall or just want to buy a cheaper LCD set."

LG said it was now accepting orders for the curved TV set in South Korea, and would announce the timing and pricing of versions for markets elsewhere "in the months ahead".