Apple TV? "We're Pulling Strings": Cook

Written by Oonagh Reidy     25/01/2013 | 00:24 | Category: 3D TV

Apple boss hints 'The TV' is a-coming

Apple TV?

Rumours has it vendors were banging out TV gear at the recent CES - from LG and Samsung's Curved OLEDs to pricey mammoth 4K Ultra HD screens from Pansonic, Sony and TCL - all in a bid to shake off any potential competition from a new Apple TV device.

No one is in any doubt that the mighty Apple could shake up the market if it chooses to enter the highly competitive TV market.

And their fears could be accurate if Tim Cook, Apple's CEO, comments yesterday are anything to go by.

Although Cook, wouldn't be drawn on analysts queries about the release of an Apple TV at its earnings call yesterday, he didn't deny a newbie TV device was coming either.

"Apple TV sold more last quarter than we ever did before," he said. Growth of the Apple TV streaming box, which costs $109, was up 60% year-on year to 2 million shipments," Cook noted.

In other words, Cupertino would be idiots not to capitalise on this growth and move its innovation firmly into the living room.

Apple TV was once a "niche" market, but now enjoying "very good growth," he told analysts.  

"There's a lot we can contribute in this space....we'll continue to pull the strings and see where it leads us," - Cook's strongest hint it is soon to pull a TV trick out of the bag of gadgets.

Apple's boss also spoke about how consumers "love our products" and the product pipeline going forward indicating Apple's period of innovation is far from over.

Apple's TV box, in its current form, lets you watch 1080p movies, play YouTube and Vimeo videos, stream music and photos from iCloud.

And with Google TV set to explode this year, with devices coming Down Under from Hisense, TCL and Sony, it could be another mammoth Apple V Google battle, like in the smartphone market.

Just sit back and watch.

Breaking News

  • Can High-Res Audio Reboot Sony Walkman Sales?

    Can High-Res Audio Reboot Sony Walkman Sales?
    It's 2014 and Sony has bought the Walkman back this time as a 24Bit High Res Audio Player but the big question is this the "killer" portable play for High Res Audio going forward.

  • Netflix Run The Ruler Over Quickflix

    Netflix Run The Ruler Over Quickflix
    Quickflix the Australian content Company that has never made a profit and reported a $4.2m loss on revenues of $8.6m for the six months to December 31 has been targeted by giant US media Company Netflix who is set to launch in Australia in 2015.