A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
Media Rooms And Lounges
Smart Home Design & Installation
Tomorrow's Technology
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Consumers Pay Big Bucks For "Fashtronics"

By Oonagh Reidy | Wednesday | 09/10/2013

Its not cheap being fashionable. "We want to take consumers on a journey ..its not just about the price".

That's according to Move Ceo Nick Abouud who says the new fashtronics stores are all about the Apple-esque store experience.

"Move is an exciting business, which we believe there is an opportunity for in the world market" says Abouud.

The Move "fashtronics" store, opened last weekend in Sydney, is the "first in the world".

Abouud, who is also head of Dick Smith, admits he's "very excited" by Move's fashtronics business.

"The experience between electronics and fashion was always a dream of mine".

"This {fashtronics} category has opportunity", and he believes the new retail fashion and tech instore experience will bring the Gen Y, web savvy consumer back into stores.

And they'll pay top dollar for it too - whether its a Romance Was Born - designed Samsung Galaxy S4 case, iPad cover, Bang & Olufsen headphones for $498 or the Beats Pill speaker for $200.

Its The Experience, Stupid

Young, tech savvy Move staff have been trained to give customers the full experience. The innovation - you get in Move, with the latest seasonal fashions blended with technology, "really inspires you to buy", he says.

These retail innovations include a 'fitting table' (where you can design your own covers and put together an "outfit" for your mobile inspired by Vogue et al), mannequins, 'objects of desire' glass cases, Style Pods and cool tunes playing in the background.

"We want to take consumers on a journey ..its not just about the price".

"Its like going into an Apple store, price is not the issue, its about the experience".

And its definitely not boring.

"Move is not selling bulk stack like you see at typical electronics stores or a boring telco store that just has phone on fixture with no accessories".

However, Abouud insists the store will be competitive on price, with its $1.3bn buying power, with Dick Smith.

"The buying power we got, allows us to be competitive on price" and Move's 'A' demographic location will be targeting big spenders.

Emporium in Melbourne will be Move's second store - the old Myer building, with plans to erect at least 30 others. "We're going to build on what they started in Sydney".

Innovate - Or Die

Retail needs to innovate - or else die, he says. "Retail stores are closing down all around us, its all about innovation," says the former Myer exec. "Where there's no innovation you'll see [stores] moving out and being replaced by something new".

"We're going to continue to reinvent ourselves", he added.

Even Aboudd's casual dress at the launch of Move was far more chillaxed than the stiff business attire he wore when launching the Dick Smith revamped stores months earlier.

"We have to think about the online experience ..and go 100 miles ahead of that - to give the customer the full experience instore." There are several designer items on sale instore at Move, not available online.

The store will also adopt different themes, as seasons, trends change. Unlike Dick Smith, Move "allows us to drive a very young consumer - male and female who wants to spend on the latest and greatest" technology.

"Bondi Junction is a great place to open our first store" - being a black label shopping centre, and the number 2 biggest retail location in Oz, and there's plans to expand all over OZ.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...