A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
CD Players & Recorders
Digital Radio
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


In Tune: Digital Radio Beats Market Projections

By Tony Ibrahim | Wednesday | 04/04/2012

Commercial Radio Australia (CRA) has released a new report that indicates digital radio sales and consumption are on the rise, even beating market projections.

The Digital Radio Industry Report 2012 reveals 1.2 million people are listening to digital radio stations each week, with Australia's five cities selling 'close to 800,000' digital radios.
The biggest spike in digital radio sales took place during the Christmas-New Year holiday season, with a total of 180,546 digital radios sold during Oct of 2011 and Jan of 2012. These figures have outperformed original forecasts and have prompted the PwC to update their Forecast for Digital Radio Adoption report, which now predicts DAB+ digital radio to penetration  16% of households by December 2013 and 18% by 2014.

"Digital radio sales and listening have increased despite one of the worst retail climates for decades," said CRA chief executive, Joan Warner.

"The commercial radio industry has invested in the promotion of digital radio and worked very hard with retailers.  We've put our money where our mouth is and used our medium to tell our listeners about digital radio.

"Once again, results highlight just how well radio works."

Other major findings include:
· 1.2 million people or 9.4% of radio listeners, listen to radio on a DAB+ digital radio each week. This is an increase of nearly 400,000 people in the same period in 2011.*
· time spent listening to radio via a DAB+ digital radio platform is 12hrs & 20 mins each week - an increase of almost 8 hours since digital radio listening was first surveyed in 2009.*
· household penetration of DAB+ is at the level of nearly one in ten Australian households after two and a half  years.  This rate is only exceeded by the rate of adoption of Pay TV***.
· digital radio household penetration is forecast to reach 16% by December 2013 and 18% by June 2014 - ahead of the original forecast

Although pleased with the findings, Warner modestly recognised they are one step of a long term goal.

"The overall aim of the industry is to ensure digital radio is available in all areas of Australia. Extensive work is also underway on the planning for digital radio rollout to regional Australia and proposed timelines are being developed for discussions with the Federal Government," she concluded.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...