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Beats By DR. DRE

By David Richards | Sunday | 22/09/2013

Beats by Dr. Dre is one of the most successful audio brands in Australia.

Its headphones and portable music systems are proving extremely popular across a wide audience including sporting and entertainment celebrities to teenagers, right through to adults going for their morning walk.

In the US, LeBron James wears them and celebrities such as  Kobe Bryant have their own Beats headphones. At the London Olympics last year, every second athlete was seen wearing a pair of Beats headphones.

Launched in 2008, Beats Electronics was founded by Dr. Dre and Jimmy Iovine, who are known for their stylish and colourful ear candy for young and hip, urban music junkies. Beats has grown into the leading premium headphone maker. In the first eight months of 2012, Beats claimed 55 percent of the premium ($100-plus) market in terms of unit sales, says Ben Arnold, NPD Group's director of industry analysis for consumer electronics.

In addition to going after white-collar consumers with Executive, Beats has also moved to expand its reach by partnering with such companies as HTC, Hewlett-Packard, Chrysler Group, Dodge, and Fiat. Still, says Beats President and COO Luke Wood, headphones will remain its core product.

Among the new range is a new pair of Beats wireless over ear headphones, a new Beats by Dr. Dre Beatbox portable speaker and a new wireless audio Beats Pill speaker that pumps out sound as good as any we have heard.

Beats Wireless On Ear Headphones

Beats Wireless On Ear headphones are the first wireless product from Beats by Dr. Dre. Made to roam, they deliver the famous sound quality, without the cord getting in the way. 

Delivering 10 hours of battery life for continuous play and talk time, they can pair to any device, streaming audio from your laptop, or any other Bluetooth-enabled device - even TVs - from up to 10 metres away.

Controls on the ear cup let you switch tracks without pulling out your music player. The headphones support SBC, APT-X and AAC Bluetooth. They come in black and white and retail for $369. 

These Beats Wireless headphones also deliver the extended highs, natural mid-tones, and powerful lows without any cords holding you back. Buttons on the ear cup let you switch tracks without pulling out your music player. You can manage the volume, skip tracks and answer calls with a single touch.

Beatbox Portable Speaker system

Click to enlarge

There's also the Beatbox Portable speaker system, a wireless speaker you can take anywhere. There's pretty much no device, mix or sound it can't handle and it comes with seven iPod/iPhone adapter docks, proprietary 4.5- inch bass drivers and two optimised built-in 2-inch concave high frequency drivers. You can change tracks from your phone or control your beats with a pocket-sized remote that lets you pause, play or change tracks froma cross the room. If you have an outlet or six D cell batteries, it's totally portable; you just grab it by the handles and go. The Beatbox Portable comes in red, white and black and retails for $439.

Beats Pill Bluetooth Speaker

Click to enlarge

The Beats Pill is a Bluetooth speaker which is compact and free from wires, but can also act as a portable hands-free conference system for taking phone calls, using a built-in microphone. The Pill syncs with Bluetooth devices to deliver superior sound with a four-speaker sound system and catches up to eight Bluetooth profiles. It enables seven hours of continuous play wherever you go. Complete with case, carabiner and rechargeable lithium ion battery, it comes in black,
red and white and retails for $259. Authorised Beats Dealers: JB HiFi, Harvey Norman, Dick Smith, Myer, Nuance and David Jones.

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