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PHONES / SMARTPHONES & PDAS

4G Ahoy, Vodafone User Exodus Slims

By Oonagh Reidy | Friday | 07/02/2014

Vodafone customer exodus slows, new figures show.

UK -based Vodafone Group, who is part of a 50:50 joint venture with Hutchinson Australia (HTA) operating Vodafone Australia, suffered a service revenue decline of 8% in its latest quarter, similar to the last two

Vodafone Hutchinson Australia lost 22,000 customers during the three months to 31 December - its best performance in several quarters, as it looks to repair its damaged reputation 90 and network after the mess that was Vodafail. 

Australia's third biggest telco has just over 5 million mobile customers. 

"Network performance and customer satisfaction have improved strongly in recent months," Vodafone Group said in a statement. 

"The turnaround remains on track, with improved levels of network performance, net promoter scores and
customer base management."

The move comes as Vodafone OZ now claim to have the fastest 4G speeds in Sydney and Melbourne, and looked to uncut rivals but ramping up mobile plans, international roaming rates, among other customer clawback initiatives.  

4G data usage double that of 3G users, among Vodafone Group's globally, it confirmed as 4G become the new battleground in mobile networks. 

In Vodafone Group AMAP region, which includes Africa, India and Asia Pacific, total revenue fell 6% to to GBP 3.7 bn pounds (around A$6.7bn), blamed on adverse  foreign exchange rates, including the Aussie dollar. 

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