Love For Apple Fading

Written by Oonagh Reidy     24/06/2013 | 09:52 | Category: SMARTPHONES & PDAS

Aussies are no longer loving their Apple products like they once were.

Love For Apple Fading


Last week, we reported how Apple was losing its brand loyalty in Oz in March 2013.  

But new figures show it's slipping further -  loyalty has fallen another 1.5% since March 2013 to 75.2% in May, new figures from Kantar Worldpanel ComTech show. 

This means three out of four iPhone owners stuck to the Apple brand when buying a new smartphone, while 24 percent ditched their iPhone - opting for a Samsung Galaxy smartphone (68%), HTC (13%) and Motorola (8.5%) smartphone - all Androids . 

Although the fall is small, it shows love for the iPhone continues on a downward trend, falling 8% to 75% in March '13, down from 83% in December '12. 

Meanwhile, Samsung loyalty has risen again - up 4% to almost 68% in May '13. 

Last week, it emerged Samsung were opening store-in-store in Dick Smith, a its global mobile ascension spreads further. 

"Samsung is really succeeding in increasing its loyalty", so store-in-store will definitely help them further along, says Tamsin Timpson, Strategic Insight Director of market researcher Kantar Worldpanel ComTech.

"It opens up another avenue for Samsung." 

The Galaxy Note II maker has yet to comment on the partnership with Dick Smith. 



Breaking News

  • Microsoft's Revenues Neutered By Nokia

    Microsoft's Revenues Neutered By Nokia
    Microsoft has taken a massive US $700M hit on operating profits due in part to its $7B acquisition of Nokia, this may explain why Microsoft will soon sack 18,000 staff.

  • Dolby Atmos Now In Denon Products

    Dolby Atmos Now In Denon Products
    Denon has launched two new X Series Network AV Receivers enhanced with Dolby Atmos for the ultimate cinema-quality sound in your own home theatre.