Sony has moved into the phablet arena with this week's launch of its Xperia T2 Ultra dual-SIM smartphone. The T2 features a giant 6-inch display, compared with Samsung's best-selling Note 3 phablet, which features a 5.7-inch display.
And, selling for as low as A$499 - when bought at a Sony Centre or Sony online - the Xperia is about half the $999 asking price of a Note 3.
The Sony device is also available from major retail groups including JB Hi-Fi and the Good Guys, for $549, a price that includes a BlueAnt Bluetooth headset that usually retails for $79.
Despite its screen size, Sony claims the Xperia T2 is slim, at 7.6mm, and light, weighing only 173 grams.
Features include space for two SIM cards, allowing users to take a phone call while also listening to music or watching video. There's also a 13-megapixel camera and a 3000mAh battery claimed to be big enough to power the big screen with ease.