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MEDIA CENTRES / INDUSTRY

Spotify Connects Listeners With Artists

By Tony Ibrahim | Wednesday | 27/06/2012

Spotify has introduced artist apps, turning to iconic musical artists to establish a 'deeper connection' with its audience.

The desktop version of Spotify now features a section titled artist apps on the left hand navigation bar. Under this section, users will find recommendations from the likes of Quincy Jones, Tiesto, Rancid and Disturbed, including tailored playlists, singles of the week, albums of the month, and their personal inspirations.

"Our goal is to partner with artists to create the best possible experience for our users," said D.A. Wallach, Spotify's Artist-in-Residence. "With these new apps we wanted to create a space on Spotify where artists could have 100% creative control - giving the apps their own feel, functionality and direction, and building rich and engaging experiences for their fans."

As per Spotify's press release, the new Artist Apps are:

QUINCY JONES - THE STORIES BEHIND THE MUSIC — Exclusive audio by Quincy is combined with tailored playlists and incredible artwork to tell the stories behind his amazing career in music.  Quincy will talk about his personal heroes and mentors, the art of hit-making, and how music is used in movies; all to a soundtrack that brings these amazing stories to life.

TI?STO'S CLUB LIFE—Superstar DJ and producer Tiësto curates the best of dance music across Spotify. The app will include a single of the week, album of the month, festival of the month, and a chart of the hottest dance music.

RANCID—Punk veterans Rancid curate the world of punk and the music it continues to heavily influence.  Every week the band and friends will add to a playlist of picks that will include information on the tracks and bios of the pickers. Rancid's Tim Armstrong will use the picks to take fans on a trip to his personal record room to take a deep dive into the music that inspires him.

DISTURBED—The band Disturbed curate the past, present and future of rock and metal music with playlists from each of the band members, special guest playlists and a journey through the last few decades of Rock and Metal.

Spotify intends on releasing additional artist apps across even more genres within the coming weeks and months.

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