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IPODS & PORTABLE PLAYERS / PORTABLE DEVICE ISSUES

New 64GB OLED Walkman Struggles Against iPod Touch

By David Richards | Wednesday | 16/09/2009

Sony who is desperate to compete with Apple in the iPod market is set to launch a new 64GB OLED Walkman in an effort to compete with the Apple iPod Touch.

No pricing is currently available but expect it to be expensive. Current Walkman pricing in Australia is up to 60% dearer than the same products being sold in the USA.  

Currently Apple have over 80% of the Australian portable music market with Sony struggling to compete with Apple's superior software offering which includes patented touch software and acess to both iTunes and tens of thousands of low cost applications via the Apple application store.  


Click to enlarge

The new NW-A840 series which was introduced in Japan yesterday is available in black and brown. The new models have a 2.8 inch WQVGA OLED screen and are only7.2mm thick. They will be available in 16GB, 32GB and 64GB.

 Due in Australia by Xmas the new models also have a TV-out function, that can output at 720×480 (SD) quality.

Missing is Wi-Fi, a touch screen and the ability to easily touch scroll through a menu similar to the Apple iPod Touch. Also missing is the ability to easily access an application store.

However it comes come with premium earphones claims Sony along with DSEE, Clear Stereo, Clear bass, and lyric display. For movies, the usual AVC (H2.64), MPEG-4 and WMV are supported.

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