A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
CEDIA Members
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Is Bose Sound Good Or Bad?

By David Richards | Monday | 15/08/2005

Bose is a major force in integrated sound systems; in fact, they pioneered the concept of small speakers linked to big sound. Now their technology is being questioned.

Some people like professional CEDIA installers say that Bose sound is inferior, while others praise the Bose Audio system because of its small footprint. We decided to take a look at the argument from both sides of the argument. Love them or hate them, Bose is a major force in integrated sound systems. The company has built a global reputation and $4.5 billion dollars in annual sales by delivering small sound systems that to the naked ear sound satisfactory. But are they? Mention Bose sound systems to any hi-fi specialists, and you will get a mixed reaction.

Some love them because they are easy to sell and are backed by slick marketing. Others will tell you they hate Bose systems with a passion and refuse to sell them because they "deliver inferior sound".

 There is no doubt that Bose is a company that's built on principled ideas. Every aspect of its marketing and exposure is controlled by this private US organisation that today turns over in excess of $4 billion dollars. Among the many marketing principles that Bose resellers have to adhere to is one that bans the 'live' comparison of a competitive sound system with a Bose system. Other restrictions include the establishment of an exclusive area inside a retail outlet for the demonstration of a Bose system, a marketing strategy that many other sound system vendors are starting to imitate.

The passion associated with Bose can be found by doing a simple Web search. What you will find is an array of articles from those who "hate" the company and its products, to those who praise "the sheer brilliance" of Bose technology.


The Genesis

Bose was founded by Dr. Amar G. Bose, who is today Chairman of the Board and Technical Director of the Bose Corporation in the US. In the mid-50s, Dr. Bose began research into physical acoustics and psychoacoustics, study of the human perception of sound. Bose's studies led to numerous patents in the fields of acoustics, electronics, nonlinear systems and communication theory, as well as the founding of the Bose Corporation in 1964.

After initially questioning why loudspeakers with advanced technical specifications failed to reproduce the realism of a live performance, Dr. Bose began his 12-year study of speaker design and psychoacoustics.

He introduced the Bose 901 Sound System in 1966, which set a new standard for sound quality and promptly received worldwide acclaim.

In the 1960s, Bose pioneered the use of 'reflected sound' to bring concert-hall quality sound to home speaker systems. In the 1970s, the company moved into the car sound market.



The Big Debate

Talk to retailers who stock Bose, and they will tell you that the company delivers outstanding marketing that draws people into stores, particularly females who love the compact size of Bose systems. This, coupled with the design of the products where small speakers and through-the-wall control systems are marketed as being hip and powerful, is a winning formula for success.

Sydney reseller Len Wallis of Len Wallis Audio says, "We sell a lot of Bose systems. They appeal to a cross section of people, particularly females. Bose are excellent marketers who constantly deliver smart marketing programs."

Vinod Christie David of the Lifestyle store in Sydney's West says, "We do not sell Bose systems. The sound is inferior, and there are too many marketing restrictions associated with the product. For example, we would not be allowed to compare a Bose sound system in store with a competitive product."


Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...