The new version of Hot Wheels allows kids to record high-quality footage from the vantage of its 1:64 scale cars. The onboard camera has 12 minutes of memory at 30 fps, and can be removed for use with other playthings.
The cars also feature a built-in LCD screen embedded on the chassis with real-time playback and delete functionality for immediate playback of footage.
Attachment accessories include straps, clips, brackets and adhesive strips to affix the camera to snowboards, helmets, skateboards, bicycle handlebars and other mobile platforms.
The cameras also feature a USB port and editing software that allows users to drag-and-drop preloaded music, scene transitions and special effects to create unique videos.
It is not known when the range will be launched in Australia.