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Forget Boxes, Adobe 'Cards' To Hit Stores

By Oonagh Reidy | Friday | 10/05/2013

Retailers not left behind as software giant moves to cloud-only. You can still buy Adobe instore but on subscription card, as opposed to packs.

As the software giant announced it was scrapping selling software packs and moving to 'Creative Cloud' online subscription-only services this week, we wondered; would Adobe be banished from stores completely? 

Not quite, as Adobe will now be sold via subscription cards in-store, Officeworks confirmed to CN. 

"There will be a move away from boxes to cards, but there will still be a presence in-store," an Officeworks spokesperson said. 

Read: Adobe: Online Only, Dumps Software Packs

It is believed the subscription cards will be sold in the same value as what Adobe is offering online, including $29.99, $49.99 and $19.99 per month depending on the packaged required. 

"Adobe are changing so we will be changing along with them," he added. 

However, JB Hi-Fi said Adobe had not confirmed its retail strategy since the move to the cloud-only model was announced. 

"Adobe are yet to publicly confirm their specific local plans for retail fullfilment," a spokesperson told CN. 

However, JB predicts Adobe will take the direction favoured by Microsoft, with a combination of prepaid cards and SKUs. 

"We anticipate, like with the direction taken by a number of other software publishers such as Microsoft, there will be a combination of maintained physical SKUs and prepaid card activation solutions on offer."

It appears software is becoming increasingly an online affair with JB Hi-Fi now selling Microsoft, Trend Micro, Norton and some Adobe software directly online, along with Officeworks, Harvey Norman and Dick Smith.

Software is a vital part of electronics retailers' product mix, with consumers often buying their hardware and additional software in the one purchase.  


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