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80% Phones Android, iPhone Slump: Analyst

By Oonagh Reidy | Thursday | 08/08/2013

iPhone has just 13% of the market, compared to Android 80% during the second quarter of 2013, says IDC

AS Apple decends, Google's Android OS is still on the up. 

Android grew almost 75% compared to last year, attributed to huge demand for Samsung's Galaxy S4, and Chinese brands Huawei, Lenovo, ZTE, who recorded "double-digit" growth in the millions, according to IDC. 

Ascending mobile player Windows Phone is also one to watch, says IDC, almost trebling its share in the past year. 

Ramon Llamas from IDC's Mobile Phone team, blames the iPhone slump - down 3.5% - on lack of new model in almost a year.

These stats come despite Apple recent results celebrating "record" shipments (of 37m) for Q2. 

"Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple's market share was vulnerable to product launches from the competition."

However, rumours of a budget iPhone launch later this year could turn Apple fortunes around. "Apple is well-positioned to re-capture market share," says Llamas. 

Other analysts agree. 

"We believe a well-executed $200-$300 iPhone would sell double-digit millions of units - a significant challenge to Android and Google," said UK researchers Enders Analysis, yesterday.  The move away from pricey phones would be a "defensive one", and would have a small impact on its bottom line. 

Microsoft's mobile OS is also a rising star, and managed to capture almost 9% of the market in the second quarter. 

Ryan Reith, IDC analyst says "Nokia has clearly been the driving force behind the Windows Phone platform and we expect that to continue. "

Nokia shipped over 80% of all Windows phones last quarter, suggesting the success of HTC's Windows devices has been limited.  

 As more vendors using Android, IDC expect Windows Phone to become a "more attractive differentiator in this very competitive market segment."

Meanwhile, one time leader BlackBerry trailed on 6.8% - its lowest ever in history of IDC figures.
Smartphone demand is still increasing phenomenally, 236 million were shipped globally in 2Q, up 51% from the same time 2012. 

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