Melbourne-based electronics e-tailer Becextech has been operating here for the past 7 years and has over 100,000 Aussie customers to date.
But it is still on the rise, adding 15-20,000 new customers per year, says Indonesian-born Santo Ludy - the founder of Becextech.
"Every year I see growth in our online stores" he says, and expects to double customer growth to 40,000 every year in the coming years.
The site currently sells to the Aussie and NZ markets but has ambitious plans to go further afield, and sells everything from appliances, camcorders and phones. Brands includes Phillips, Toshiba Lenovo and Samsung,
Becextech, one of the earlier entrants into the online retail scene, first started trading on eBay, but within a year turnover hit $1m.
The first major growth was in '08, and now turnover has increased eight-fold to over $8m, although there was a dip in 2011, which may been associated with GFC.
Becextech main competitors are Kogan, Topbuy and Hong Kong based DWidigital cameras.
eBay Doesn't Pay
But the online model is changing and Ebay has "peaked," Ludy believes.
The US etailing giant keeps increasing their fees, which now stand at 5.1% - forcing sellers to rethink their web strategy and go it alone on their web stores.
Quite simply, etailers can make more money, and charge the consumer less on their own webstores.
eBay "was like a stepping stone" for the company, says Ludy, but now has the customer base to grow on its own.
The online giant is "not always cheaper" he says, noting several majors, including The Good Guys prices are more expensive on their eBay store than their standlone site.
"Consumers will buy less and less from eBay unless their change their pricing structure," he warns. Online sellers are now getting bigger, and don't want to cough up the fees.
eBay is also useless for building customer loyalty. "Its all about prices - if you're undercut by a seller [on eBay marketplace] you lose the sale."
"We're looking to develop long customer retention, not just new customers," says Ludy.