Sub $350 Google Chromebook Bucks The PC Trend Growth Tipped for OZ Market

Written by David Richards     14/07/2013 | 18:43 | Category: NOTEBOOKS & TABLETS

Last week senior product marketing managers from Google's Chromebook team were in Australia talking to retailers about the success the Company is experiencing with their sub $350 notebook.

Sub $350 Google Chromebook Bucks The PC Trend Growth Tipped for OZ Market

In the USA the device has already captured between 20 and 25% of the market with analysts tipping that sales will grow by 10% between now and Christmas.

The device which is being sold by JB Hi Fi and Harvey Norman has bucked the PC trend with traditional notebooks sales falling by more than 10%. 

Analysis firm NPD believes that Chromebooks is set to be a "hot" product this year because it is priced right and delivers "good "performance.
Stephen Baker, an NPD analyst told Bloomberg late last week, said "While we were sceptical initially, I think Chromebooks definitely have found a niche in the marketplace." Chromebooks are now said by the agency to be the fastest-growing part of the PC industry, based on price. Baker also goes on to suggest that the sub-$350 market will continue to grow by more than 10-percent by the end of the year. 

The brands selling the Chromebook in Australia are HP, Acer, and Samsung.

The rest of the PC industry is expected to continue its decline for some time. Figures from IDC released in May suggested that shipment will continue to decline throughout 2013, dropping by a further 1.2 percent in 2014.

 Earlier analysis from market watchers even go as far as to claim desktop and notebook shipments have suffered the worst year-over-year drop in almost 20 years, with the growth of tablets and smartphones being to blame.

Breaking News

  • OZ eButton Could Save Your Life

    OZ eButton Could Save Your Life
    Australian engineer Ian Kinny has created a Bluetooth LE-powered personal safety eButton which allows users to call for help via the click of a button.

  • New LG 65

    New LG 65" 4K Ultra HD TV with webOS
    Radical improvements in content functionality and style are the defining features of the latest Smart TVs and this is especially noticeable with LG's new 65" 4K Ultra High Definition UB980T TV that comes with slick new software called webOS.

  • Foxtel Welcomes OZ Copyright Discussion Paper

    Foxtel Welcomes OZ Copyright Discussion Paper
    Foxtel has welcomed the Government's online copyright discussion paper and actions to stem piracy, saying it "represents a positive step in protecting the hard work of content creators and distributors".