Its Gonna Be A Mobile Christmas

Written by Oonagh Reidy     29/11/2013 | 10:24 | Category: INDUSTRY

"Online retailers are in for a busy few weeks"

Its Gonna Be A Mobile Christmas

December 8 will be Australia's biggest mobile shopping day ever, according to eBay. 

More consumers will visit the auction site via mobile device than desktop PC, for the first time ever.

2.3 million Australians will visit eBay next Sunday - more than 50% (1.28 million) via smartphone or tablet. This marks a 30% jump on the busiest online shopping day in 2012 (December 9).

On Sunday December 8 next on eBay.com.au: 390,000 items will be to be sold - average of more than 200 items a minute; $14.6 million worth of goods will be traded; a piece of women's clothing will be sold every 4 seconds; a DVD will be sold every 6 seconds. 

Nicolette Maury, Buyer Experience Director, eBay Australia, said Australians are leaders when it comes to mobile adoption. 

"It's become really clear this year that Australia is a nation of multi-taskers, using connected devices to multi-screen from the couch or to search for Christmas gifts on the way in to work".  

And it's not just last minute gifts that shoppers are heading online for next Sunday. 

"1,800 fitness items and 1,600 pieces of furniture will be purchased via a mobile device which means that consumers don't think twice about purchasing large ticket items online anymore," Ms Maury said.

Over 70% of Aussie consumers are expecting up to 6 parcels to be delivered to them this Christmas.

"Shoppers will 'click into Christmas' more than ever this year," says ARA Executive Director Russell Zimmerman. 

"Overall, shoppers are expected to put $42.2 billion through retail tills from 14 November until 25 December, representing a 3.5 percent gain on sales during the same period in 2012".

Spending on household goods is expected to hit $7.1bn up 4.2%, while spending in Dept stores and Other goods, which includes tech gear, is also up on 2012. 

PayPal expects mobile shopping purchases to soar over 60 per cent this year, or one in three transactions during the peak Christmas buying period. 



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