"We've thought about how S4 can enhance your life and truly become your life companion."
"I'm confident S4 will delight Australian and strengthen Sam leadership in the marketplace."
Early success indicators like Facebook comments, likes and tweets about the S4 since New York event last month have been "unprecedented" said Samsung's local boss.
Telco partners are also "very excited" about new flagship Galaxy, he said. "Design to make your life simpler"
On pre sale from today, the 5inch phone costs $899 outright will hit telco shops including Telstra, Optus, Vodafone, Virgin on Saturday, promising to be your best friend or "life companion" as Samsung puts it.
it will also be on sale in Samsung Experience Stores and the Koreans have erected a third store called "Galaxy Glasshouse" at the Opera House selling all
its Galaxy range from new S4 to new Note 8.0 phablets and Tabs.
Andrew Volard, Director, Telstra Mobile, said the S4 was shaping up to be its most anticipated Android phone launch yet.
Tens of thousands have already registered their interest with Telstra online, he said, proving "there's tremendous appetite for this new smartphone which promises to change the way we answer calls and preview text messages."
"It's these innovative extras, along with the large 5 inch Full HD Super AMOLED screen, 4G connectivity, Android 4.2 Jelly Bean operating system and high quality 13MP camera that has put the Galaxy S4 on the top of customer's wishlists."
"The GALAXY S4 will be a game changer here in Australia," said Tyler
McGee, V P of Telecommunications, Samsung Australia, who
said demand has been "phenomenal."
Image: Aussies busy getting to grips with phones, phablets at "Galaxy Glasshouse" last night.