Apple To Buy Back Own Shares, Profit + Revenue Up

Written by David Richards     24/04/2014 | 07:17 | Category: INDUSTRY

Apple is set to buy back more of their own shares after the Company reported a 7% increase in quarterly profit.

Apple To Buy Back Own Shares, Profit + Revenue Up

Apple who is set to launch several new products reported earnings of $10.2 billion from revenues of $45.6 billion during a quarter that saw the release of no new products. 

This was more than the $42 to $44 billion in revenue Apple forecast for itself in January, and the $43.6 billion it reported the same time this last year. 

The company also announced a seven-for-one stock split, with a $90 billion stock buyback program.

Chief Executive Tim Cook said the company chose to expand its stock-buyback program by $30 billion because it views its shares as undervalued.

"That should show you how much confidence we have in the future of the company," Mr. Cook said in an interview with The Wall Street Journal.

The company said it would boost the overall size of its capital return program to more than $130 billion by the end of 2015, up from its previous $100 billion plan.

After more than a decade of remarkable earnings growth Apple's revenue and profit are flattening and the company is fighting the perception that its best days are behind it. 

During the next six months Apple is tipped to launch new TV, wearable smartphone and tablet products that could boost their revenues say analysts. 

It has promised to expand its product line-up and drive growth as it did with the iPhone and iPad.

Mr. Cook pointed to the iPhone as an area of strength for the company. Apple said it sold 43.7 million iPhone units in the three months ended March 29, far surpassing analysts' expectations of sales of 38.2 million units.

 He said the company saw strength across its entire line-up of phone models including the less-expensive 5C and that it was bolstered by strength across many markets including China, Vietnam and Poland.

The iPhone remains Apple's most important product. It is the largest contributor to revenue and is its most profitable hardware product. However, the iPhone is steadily losing market share to smartphones running on Google Inc.'s Android operating system.

In recent years, as rivals rolled out larger-screen displays and lower-price offerings, Apple has held the line on iPhone prices while keeping the screen size relatively small compared to the competition. The Journal has reported that Apple is working on a larger-screen iPhone for release later this year.

The growing competition for smartphones is also hurting Apple's main rival, Samsung. When the company reports earnings next week, Samsung is expected to report a second straight year-on-year decline in quarterly operating profit as demand for its Galaxy smartphones has started to slow.


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