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HOME CINEMA / STORAGE

$299 1Terrabyte TiVo Kit

By David Richards | Monday | 27/04/2009

EXCLUSIVE: A $299 1 Terrabyte TiVo extender will be announced tomorrow by Hybrid Television services in an effort to attract consumer to buy the TiVo digital set top box player which retails at $699.

The combined player which comes with 160GB hard drive and a Western Digital 1TB extender is expected to sell at $995 in retailers.

Brendan Frawley the new General Manager of Marketing at TiVo confirmed the new extender claiming that the big point of difference now for TiVo was not only a "superior electronic program guide but the ability to record an additional 1 TB of content on top of the 160GB that is built into the TiVo player".
  
Foxtel is shunning the introduction of additional storage claiming that content providers such as Sony, Warner and Universal would not support a 1 Terrabyte drive because it would impact DVD sales. However,  Hybrid Television has taken the opposite view and is now marketing a 1TB Western Digital expander drive for their TiVo digital recorder.

Western Digital has said that the new drive which is based on an eSATA connection will be compatible with its TiVo Series3 and TiVo HD DVRs. It is capable of storing up to 140 hours of high-definition television programming.

"As the amount of HD TV programming continues to grow, TiVo customers have an even greater demand for storage capacity," said Dale Pistilli, marketing VP for WD's branded products group told TWICE Magazine in the USA. "WD's My DVR Expander lets consumers spend more time enjoying a wider variety of recorded programs rather than figuring out which shows to delete when they run short on disk space."

Andrew Morrison, platform product marketing director, TiVo said "In this universe of unlimited content, WD is helping save avid TiVo users from ever having to make the painful decision of choosing one show over another, something we know will be well-received in the TiVo community." 

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