Although their debuting product features an impressive spec list, they'll be competing against companies the likes of IceTV, who streamline content recording with their Electronic Program Guide (EPG).
In an interview with SmartHouse, IceTV's Managing Director Colin O'Brian affirmed consumers would value functionality over the gimmick of applications.
"IceTV gives the PVRs that contain our software the ability to do smart TV recording, which means automatic search recording, keyword recording [and] set up favourites," said O'Brian.
Unlike most PVRs, IceTV allows users to remotely nominate shows to record "from a second screen app, which means a smartphone, a tablet or from a laptop."
"You don't have to turn on the television on to [the EPG]," O'Brian added.
Currently IceTV offers a variety of Humax, Beyonwiz and Topfield PVRs running its software, but O'Brian did express interest in throwing its software on the PVRs offered by SmartTV manufacturers.
"Our aim would be in the longer term to work with some of the Smart TV manufacturers too. It's just a matter of getting our software integrated into their product."