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Projector Sales Set To Take Off In 2012 30%+ Growth Tipped

By David Richards | Tuesday | 27/12/2011

Projector sales are set to grow by over 30% in 2012 as vendors move to introduce new low energy technology, according to Pacific Media Associates (PMA).

The projected 31% increase will bring worldwide projector shipments to 12.4 million units next year, according toPMA divides the front projector industry into three brightness ranges, each associated with its own set of buyer types and applications: New Era (sub-500 lumens), Mainstream (500-4999 lumens), and High-End (5000+ lumens).

According to DigiTimes New Era (pico, personal, toy/gaming) projectors continued to see large unit sales gains in 2011, with embedded models (in phones, cameras, and camcorders) on target to grow over 600% this year.

These embedded models are also expected to see continued triple-digit growth for the next two years. New Era projectors are the fastest-growing projector category, with sales projected to grow by 115% in 2012.

In the Mainstream projector category, economic uncertainty will continue to hinder market recovery in 2012. Double-digit projector growth is expected in BRIC countries and other developing markets, but at a lower rate than in the previous PMA forecast. Education tenders will still play a pivotal role in emerging market growth, but PMA has taken a more conservative approach given the potential for additional fiscal austerity in these countries. PMA forecasts the Mainstream projector category will grow by a modest 8% next year.

According to Michael Abramson, PMA's VP of Projector Research, "We can expect the second half of 2013 to mark the beginning of a more resilient projector demand, as we expect recessionary pressures to continue to plague Europe in 2012 and the recovery in the US will also remain tempered for the coming year".

The Mainstream standard-throw resolution mix is expected to move to more Wide XGA in all regions, though there remains a significant gap in widescreen penetration between developed vs developing countries. PMA also predicts that interactive and short-throw projectors will continue to see favorable growth and outperform the overall market. But, as people are opting for these interactive or short-throw features, they are balancing the incremental costs for these features by choosing XGA models over Wide XGA ones.

The High-End projector category is also expected to outperform the overall projector market this year and next. PMA predicts an 18% increase in shipments for this category in 2012. This will be driven by an upward migration in brightness and resolution, as well as an increased need for large-venue projectors in developing countries.

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