Toshiba executives have conceded that the war with the Sony owned Blu ray is almost over with the company tipped to make an announcement on the future of the HD DVD format by the end of the month. However several Hollywood studios have said that the war is already won by Blu-ray.
The format war between Toshiba Corp-backed HD DVD and Sony Corp's Blu-ray, often compared to the Betamax-VHS battle in the 1980s, has slowed the development of what is expected to be a multibillion dollar high-definition DVD industry.
It also has been a thorn in the side of retailers, which have had to commit shelf space to devices from both camps even as they field complaints from customers frustrated that some films come out in HD DVD while others are released in Blu-ray.
Wal-Mart, the world's largest retailer, announced the move as a phase-out at 4,000 U.S. Wal-Mart and Sam's Club stores by June, saying it was responding to consumer preference.
Wal-mart's on-staff movie and gaming blogger put the future of HD DVD in stark terms.
"So ... if you bought the HD player like me, I'd retire it to the bedroom, kid's playroom, or give it to your parents to play their John Wayne standard def movies, and make space for a BD (Blu-ray disc) player for your awesome Hi Def experience," Wal-Mart blogger Susan Chronister wrote in a posting.