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HD / BLU-RAY

3D Blu Ray To Grow 500% As TV Vendors Fight Over Glasses Format

By David Richards | Monday | 18/04/2011

As Samsung and LG battle it out in the 3D TV market new research reveals that consumer spending on Blu-ray discs is set to grow over 500 percent.

IHS Screen Digest claims that 3D Blu ray will grow 533 percent in 2011 from 2010, and that revenues will jump sixfold. They claim that in Europe alone sales will climb to 7.5 million BD3Ds, up from 1.1 million discs sold to consumers a year ago.

"Consumers are snapping up BD3D titles because of a number of positive occurrences in the home 3D segment," said Richard Baxter, research analyst, video, at IHS. "These developments include increasing consumer awareness of 3D technology, rising 3D hardware sales and an expanding catalog of 3-D films for the home environment. Meanwhile, the arrival of more BD3D titles in retail stores will enhance the technology's profile among consumers and encourage 3D hardware adoption. BD3D-enabled households are also likely to buy more BD3D titles if they have a larger slate to choose from." 

BD3D-enabled households are defined as homes having a 3D TV connected to either a Blu-ray Disc 3D player or to a PlayStation 3 video game console with the required glasses.

The BD3D titles tabulated in the study confirm to the Blu-ray Disc Association BD3D standard, and exclude earlier 3D discs required anaglyph (red/green) glasses.

IHS said the increased catalog of BD3D titles is an important factor in boosting demand for home 3D.

The number of titles at retail was limited until September 2010, when more BD3D titles began to hit retail stores.

Movie studios are expected to offer more than 65 titles for the U.S. market this year, IHS said. Disney alone is planning to release at least 15 titles on BD3D, including "Tron Legacy" and "Tangled," along with "Beauty and the Beast" and "The Lion King," which have been converted from 2D to 3D.

These Disney titles will offer further incentive to upgrade to home 3D hardware.

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