The head of Sony, Sir Howard Stringer has said that the Blu-ray disc format the company has developed as the successor to the DVD is in a "stalemate" with the competing HD DVD format, chiefly backed by Toshiba and Microsoft.
"It's a difficult fight," said Stringer, speaking at the 92nd Street Y cultural center in Manhattan.
Toshiba has been selling its players for as low as $200 heading into the holiday season, while Blu-ray players cost more than twice as much. The HD DVD camp also scored a significant win in August, when it induced Paramount Pictures to drop most of its support for Blu-ray and put out high-definition movies exclusively on HD DVD.
"We were trying to win on the merits, which we were doing for a while, until Paramount changed sides," Stringer said.
At the same time, he played down the importance of the battle, saying it was mostly a matter of prestige whose format wins out in the end.