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Solar Shop Australia Expands Brand Identity

By Marie Jones | Thursday | 09/09/2010

Solar Shop Australia is rolling out a brand identity and advertising campaign as part of a national expansion strategy that aims to get customers to feel good about tapping into solar energy.

The new branding and positioning centres around the slogan, 'the power of good', which it is hoped, will see the company significantly grow its national footprint over the next two years, while making a difference to the environment.

The company which provides grid connect solar power to residential and commercial properties in Australia, recently opened six new retail concept stores in Queensland, Victoria, New South Wales and Western Australia, and plans to open two more by the end of the year to take the total number to 10 nationally.

The company aims to use its new slogan to emphasise a shift in thinking on green issues. The company's CEO, Tony Thornton, said: "Today, it goes without saying that solar power is good for the environment. As a result the green benefits of solar energy are no longer unique or effective selling points."

He said people are becoming more focussed on gaining financially by investing in grid connect solar power, not only by savings in electricity costs, but also by making money from state-based feed-in tariffs.

Over the 25 year life-span of a solar powered system, one megawatt of solar power produced saves up to 44,597 tonnes of greenhouse gas and 5.7 billion litres of water that would otherwise be used in the generation of coal fired power stations.

"We want people to feel good by taking control of their household electricity bills while still having a positive impact on the environment."

The company aims to lead the charge in helping 1 in 10 Australian homes to be powered by solar by 2020. Since the company's inception 10 years ago, Solar Shop Australia has installed in excess of half a million solar panels, which equates to 30 megawatts of solar power on residential and commercial premises throughout the country.

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