A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
Accessories
Console
Games
Handheld
Industry
Online
PC
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





GAMING / GAMES

"Incredible" OZ Gaming To Hit $2Bn?

By Oonagh Reidy | Monday | 02/12/2013

Midnight launches, sold out consoles, gaming market set to explode, industry boss predicts.

The value of the Aussie gaming market in 2013 will be "incredibly greater" than last year $1.61 bn value, says Ron Curry, CEO of Interactive Games & Entertainment Association (IGEA) told CN. 

This is thanks to two major launches this week - Xbox One and PS4, both of which are already sold out on pre orders alone, with new deliveries not coming until early 2014. 

Gamers queued up at retailers including EB Games, JB Hi-Fi at midnight for both consoles - the first major launch on either  platform in over 5 years. 


The PS4, XBox One launch met expectations, and retailers are "very happy", says Curry. Any major release stimulates the industry and "reminds people how good gaming is".

This next generation of consoles - PS4 and Xbox One is all about entertainment - whether its accessing catch up TV, Facebook or getting movie downloads on the humble console.


"Games are playing the same consoles for past 6-7 years which a long, long time", says Sam Yip, Telsyte analyst. Conditions for both Xbox One and PS4 are "perfect" coming into the critical holiday buying period. 

Gaming is a "big, big market", he says -  b
oth consoles will top consumer Christmas gift lists - the pricing at $549 (PS4) $599 (Xbox) is "very competitive - almost half the price of a smartphone." 

Being sold out isn't "detrimental to sales" either - just look at iPhone or iPad waiting lists in the past. "Gamers are prepared to wait" says Yip, and won't switch platforms, considering the stickiness of both PlayStation and Xbox networks.  

But "its too early to tell" whether the Xbox One, which sold 1 million in 24 hours worldwide, or PS4, which sold 1.5 m in US alone, will be more successful, says IGEA boss.

"Initial sales are based on supply not demand," and it takes 12-24 months to get a "critical mass" install base. 

"Incredible"

Telsyte, too, expect the local gaming industry to grow "massively" this year and beyond, citing increased mobile gaming, uptake of Android tablets, and games on the Google platform, in the past quarter.  

This has led to widening of the gaming platform to children, in particular - the top games on iPad are often kids titles, Yip notes. 

Data for game sales show "incredible growth in online and social gaming", Curry also confirms. The gaming market is widening due to new games on Facebook, online, mobile and new formats. 

But boxed games are far from dead and still very much in play, with sales "very healthy."

So who is the average Aussie gamer, anyway?

7 out of 10 Aussies now play games  - the average Aussie gamer  is 32 year old - 47% are female. Women gamers generally opt to play on a PC, tablet. 

Male gamers, meanwhile, tend to opt for the console or tablet.

 The 50+ are the fastest growing gamers by age category - playing the likes of Sodoku, Candy Crush and cognitive gaming like brain training. Older women have taken a liking to social games. 

Gamers play for different reasons - those who play on Facebook are often "snacking" filling up time on the train for ten minutes, says Curry. 

But if they want immersive games they opt for consoles. 

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...