As Foxtel ups the ante, Pay TV ad revenue are up, new figures show.
Subscription TV net advertising revenues jumped 7% for July -December 2012 to $227,7m, Australian Subscription Television and Radio Association (ASTRA) said today
Ad revenue for the full calendar year 2012 of $438,9m up from 2011 figure of $393,6m, attributed to stronger content including London Olympics and more popular US programs.
"Combined with new innovations that reflect consumer content consumption habits such as Foxtel Go, for the iPad, iPhone and iPod Touch, STV is at the forefront of entertainment," said Petra Buchanan, Chief Executive Officer for ASTRA.
Subscription TV like Foxtel reaches over seven million people on a weekly basis