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CONTENT & DOWNLOADS / INDUSTRY

Click Frenzy: "We've Learnt Our Lesson"

By Oonagh Reidy | Friday | 08/11/2013

Click Frenzy co-founder says it has learnt its lesson from last year's IT meltdown that left thousands of consumers fuming

Grant Arnott is "delighted" with the response from the retail community to the web commerce event, he told CN

Several major retailers have returned for a second year including Myer, and Click Frenzy has acquired some new names like Big W and Smiggle.

Dick Smith, another retailer involved last year, has not yet confirmed its participation. 

"We are still working with several other electronics retailers" including a "few big names", to be announced next week, Arnott says.

The one day sale event taking place Tuesday 19th November has double the number of retailers who participated in the first event last year - over 250. 

November is "primetime" for targeting Christmas shoppers, and hope CF will experience the same success this year. 

 The IT meltdown retailers and CF websites suffered in the wake of fierce demand, was a "wake up call" he admits, and is "confident" there will be no repetition this year. 

"We've learnt our lesson and so have retailers" who have invested heavily in IT infrastructure to cope with a massive influx of shoppers over 24 hours, says Click Frenzy's co-founder. 

"We're confident they're ready and the sites will hold out." Over 2.3 million visited Click Frenzy retailers looking for bargains at the first event last November. 

The huge numbers CF "shone the spotlight" on massive demand among consumers for Aussie retailers, Arnott says. 

Despite, the IT issues which prevented thousands from accessing sites, sources estimate retailers clocked up $15m - $20m last year from the one day ecommerce event in 2012. 

What's The Deal? 

He acknowledges there was criticism of the deals on offer specially on social media, but insists "shoppers were happy with the deals,", but says this year's offers are "extraordinary".

"We're always pushing retailers to give better deals", he says.  

Fragrances, books, typical Christmas gifts were the big sellers last year, searches for iPads and iPhones were also very popular. 

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