A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
General
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / COMMENT

Appliance Maker Beko Blame Legal Firm For Media Woes

By David Richards | Wednesday | 03/04/2013

A letter distributed to retailers who sell the Beko range of appliances which have been blamed for causing 11 deaths in the UK has accused a UK legal firm of deliberately leaking information to the media.

In a letter to retail partners, Paul Reeves, the General Manager of Sales and Marketing for Beko Australia, accuses the media of taking a one-sided approach which he says has resulted in an "unbalanced analysis" of the situation concerning their appliances, which in the UK have been directly identified as having been involved in several fires which have resulted in the loss of lives.

Last year SmartHouse was the first media organisation in Australia to identify that Beko, a Turkish appliance maker who set up in Australia 18 months ago, was facing a major problem in the UK, where several organisations including the London Fire Brigade have come out and said that the Turkish company's products are "dangerous".  At the time we approached Beko Australia for a comment, they chose not to issue any statement and they also failed to return any of our calls regarding this issue. 

Later a UK PR company approached SmartHouse demanding that we pull the Beko story down.

The facts are that it was not a legal firm or the media that first identified problems with Beko appliances; it was the London Fire Brigade who issued a statement that up to 500,000 Beko fridge freezers could be posing serious fire risks in homes and businesses across the UK.

At the time the LFB said that Beko appliances have caused 20 fires and one death in London. They later issued additional statements concerning Beko gas cookers that exploded causing death and injury.

In his letter to retailers, Reeves claims that some media have taken a one-sided approach which has resulted in an unbalanced analysis of the situation. The Managing Director of Beko Australia, Michael Goadby, described the UK media stories as "pure journalist hype". 

This is despite the fact that it was the Consumer Association, who are similar to Choice in Australia, along with the London Fire Brigade first warning both consumers and the media about the dangers associated with Beko appliances being sold in the UK. Since then the media has followed up on Coroners Court cases, legal claims by people who have accused Beko of selling faulty products, statements made by concerned consumer organisations and the London Fire Brigade.

In Australia SmartHouse highlighted the problems associated with the Beko UK appliances because we could not get answers out of Beko Australia as to whether the same appliances being questioned in the UK were being sold in Australia. We believe that it is our job to highlight issues and ask questions especially when appliances are being blamed for 11 deaths.

Despite SmartHouse requesting answers to our questions over several days and a weekend, Beko did not issue a statement until Seven News followed up on our original story. 

Within hours of Seven Media requesting information Beko Australia issued a statement indicating the Beko appliances sold in Australia were not the same as the UK appliances.  

It was then revealed that Beko Australia has issued a recall of 7kg condenser dryers which the Company described as a "Fire Risk".

The statement issued by Reeves said "we have identified eight units which are all located in Victoria. The issue is specifically with a faulty capacitor, which has been supplied by a third party manufacturer. Our factory has rectified the situation by changing the component and relocating the position within the product".

In his letter to retail partners Reeves claims that the ongoing press is leaking deliberately from a law firm in the UK who is handling litigation on behalf of the family who unfortunately lost a loved one. 

"The law firms are well known for their actions and methods of gaining maximum exposure about an issue in an effort to receive a litigation pay out.

"We will unfortunately, continue to see articles leaked by the UK lawyers in an effort to soften us up for the compensation which incidentally, although mentioned in . [news articles], is totally incorrect.

"We have had NO demand on us for a compensation payment although we are sure it will come."

At no stage has SmartHouse or any of our staff had any contact with a UK legal firm.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...