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AUTOMOTIVE / DESIGN & TECHNOLOGY

Qualcomm Smartphone Technology Built Into New Audi A8

By David Richards | Tuesday | 16/02/2010

The same Qualcomm processor technology that will be the heart of several new Google Android smartphones is also set to be embedded in the new Audi A8 according to executives at the World Mobile Congress in Barcelona.

According to Qualcomm executives, the all new Audi A8 will feature a new entertainment and navigation system as well as be a hotspot for email and mobile phone communication. 

Andrew Gilbert, an executive vice president at chip maker Qualcomm, said the car would provide a "bubble of connectivity" for travellers, allowing them to access web-based services at high speeds on the go.

The new technology will allow passengers to connect Wi-Fi-enabled devices to the internet. The sat-nav also has Google Earth built in to it, providing drivers with high-resolution, three-dimensional satellite imagery.


Click to enlarge

Audi said that the system, when combined with a street atlas and other online content, can provide real-time route planning, location-specific points of interest or local restaurant reviews, as well as up-to-the-minute traffic information.

It is expected in Australia late in 2010.

The system is powered by Qualcomm's UMTS technology one of the next generation of high-speed data networks that will make is easier for internet-enabled devices to connect to the web at high speeds.

"We're pleased to be working with Audi to show consumers just how compelling the mixture of navigation and 3G connectivity technologies can be," said Luis Pineda, a senior vice president of product management at Qualcomm. "By integrating our UMTS modem technology with Audi's navigation system, we can provide drivers with a navigation experience unlike any other, backed by real-time data and imagery."

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