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Miele Tops Choice Billing For Laundry Care

By Marie Jones | Friday | 01/04/2011

Appliance manufacturer, Miele, has taken top billing, in the category for Best Washing Machine Brand, in consumer watchdog Choice's Awards.

Click to enlarge
The award recognises the company's front loading washing machines tested by Choice in the past 18 months, where it has scored higly in performace and reliabilility stakes in Choice's 'What to Buy' section.

Managing Director for Miele Australia, Michael Jeanes said he was delighted to receive this significant accolade.

"The CHOICE Best Washing Machine Brand Award reinforces Miele's premium position in laundry care and comes at an opportune time as we launch our new laundry range, the W 5000 and T 8000 series, which delivers additional benefits to those products that have been awarded," Jeanes said.

"The new generation of our front loading washing machines, like all our Miele appliances, demonstrates our commitment to Miele's company philosophy of Immer Besser. 

"This German phrase, which translates as Forever Better, is one we have adopted internally to stand for continuous improvement in all we do.  

"This Award recognition by Choice for the quality of our washing machines gives us a great platform to introduce our new range.  

"As Miele's most sophisticated washing machines to date, we believe the machines are the ultimate in environmentally friendly fabric care. 

"They also have improved efficiencies and outstanding new features to most confidently meet the demands of today's Australian households."

German engineered and tested to the equivalent of 20 years usage, the new W 5000 series features a larger 7.5kg capacity as well as a 4½ star energy efficiency rating and a 4½ star WELS water efficiency rating.

Other features include improved wash rhythms together with spin and rinse profiles to ensure economical washing and load size recognition and detergent recommendation.


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