Fisher & Paykel's Store-in-Store Opens

Written by Oonagh Reidy     14/06/2013 | 16:21 | Category: INDUSTRY

Appliance giant opens Sydney flagship with Fisher & Paykel store in store.

Fisher & Paykel's Store-in-Store Opens




Winning Appliances officially opened its newly refurbished Dank St, Redfern flagship store in Sydney yesterday, with a VIP cocktail evening, where guests were treated to gourmet food and drink, while gawking at Fisher & Paykel appliances. 

Fisher & Paykel has camped up in Winnings, with a new store-within-store display. 

The Kiwi-based brand Fisher & Paykel, now owned by Haier, was one of the few to be allocated significant floor space in the new Winnings store. 

The store was created by brand architects ESG, and showcases Fisher & Paykel appliances in real-life in an apartment-style kitchen.  

Fisher & Paykel's next generation built-in 60cm oven, with a spectacular 77 litres of usable capacity - 30% larger than traditional ovens - features alongside other members of it's cooking family - including the brand's first foray into the outdoor cooking segment, the DCS Grill. 


This apartment-style kitchen also showcases F&P's yet-to-be-released Powerpack Rangehoods that fit underneath cupboards, French door fridges, 10kg WashSmart and CleanSmart top loaders. 



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