Yes folks, you can now get Google on your trainers.
Click to enlarge
Well not exactly, but the Adidas tech-ed out shoe walks and talks - thanks to a microcontroller built into the tongue.
Created by Google tech gurus, the savvy shoe is designed to give feedback on user movements - with built in accelerometers, gyroscopes, pressure sensors.
You can sync it with your smartphone via Bluetooth.
So, if you're running at a fast pace, it will cheer you on via its external speaker. Sounds kind of annoying, really.
But hang on, "Google is not getting into the shoe business," a rep told Engadget at the SXSW 2013 music and emerging technologies conference this week, just merely a whacky experiment to show what's possible with data.
For now, anyway.
The demo is part of Google's Art, Copy & Code project exhibited at SXSW 2013 that kicked off this week in Austin, Texas.
|Image credit: Engadget