Kogan who owns kogan.com.au and is a shareholder in milandirect.com.au, decided to take on JB Hi Fi after earlier this month being slammed by the the consumer electronics industry for his claims that Apple was set to dump their retail partners to go direct.
Yesterday in another publicity stunt he said that he planned to give away cheap made in China HDMI cables to JB Hi Fi customers, claiming that the retailer JB Hi Fi is selling "over-priced" cables to people who buy its TVs.
Kogan recently raised JB Hi Fi's hackles with a claim that the highly succesful company would lose up to one third of their revenue after being dumped by Apple; a claim comprehensively rubbished by JB HI Fi MD, Terry Smart.
In yesterday's press release, Kogan said consumers are being "tricked" by JB Hi Fi and other retailers into "thinking they need to buy an expensive cable to get the most out of their new TVs".
According to Kogan, JB Hi Fi sells HDMI cables ranging from $69 to $199. He claims Kogan's $3 cable offers identical picture quality, is certified HDMI 1.4, meaning it can transmit 3D and Ethernet signals, and is gold-plated.
Customers who have bought a new telly from JB Hi Fi can score a Kogan freeby - and perhaps end up on the Kogan mailing list - by emailing proof of purchase to a Kogan address by March 31.
We suspect that this is a cheap marketing campaign aimed at soliciting an email and shipping address so that Kogan can then market his furniture and technology business to consumers who, after accepting "The kind free gift," are then bombarded with offers for questionable products.