Earlier this year at the CES, Sony rolled out their new 11" OLED TV model claiming that power consumption would not be an issue.
However a report by Tech-On, a division of Nikkei Business Publications has published a report stating that power consumption remains a challenge to OEM's.
The report stated that Sony said from the start that "reducing power consumption would be the next development challenge, said Yoshito Shiraishi, general manager in the E Products & Business Development Department of the TV Business Group at Sony. One of the reasons why Toshiba Corp of Japan delayed release of its 30-inch class OLED TV originally slated for 2009 is also thought to have been high power consumption".
