The Company who prides itself on its stylish design is also coming under pressure in the TV market where it has resorted to buying made in Taiwan LCD screens and tarting them up in B&O livery and then selling them at up to triple the price of similar LCD TV's that come off the same Taiwanese production lines.
It was only 18 months ago that the Danish Hi Fi Company in Australia went from being run by Australians via a licensing arrangement to being run by Danes from Singapore. The move was taken after B&O struggled to get traction in the Australian market with their over priced products. The previous licencee the Smorgen family, who also happen to be one of the richest familes in Australia gave up as they simple could not make money from the brand. Contributing to the problems was the fact that B&O insisted that the brand be sold via their own retail network which while sucking cash to run was not delivering a fast enough turn over.
