Speaking at the CES 07 Expo in Las Vegas Samsung executive David Steel claims that the battle going forward in the flat screen TV market is set to get tough as several vendors deliver new technology to market.
Among the new offerings from Samsung was a double-sided 2.22" wide LCD that shows different images on both sides of the same screen for mobile applications, a 70" diagonal, full-HD LCD TV panel for the home, and an 82" diagonal, digital information display (DID) for public settings.
Samsung's new 2.22" double-sided LCD - being exhibited for the first time at CES 2007 - is the first product to display two different images back to back in an ultra-thin mechanical package. It is 1mm slimmer than typical display modules (3.85mm) used in mobile phones, enabling truly differentiated multimedia handset designs. Other commercially available double-sided LCDs simply consist of two panels placed one on top of the other that can only display the reverse image of identical screen content.
Samsung has also introduced the largest (70" diagonal) full-high-definition LCD for consumer television applications. As well as new 40" and 46" diagonal screens. Also on show was a new 52" diagonal LCD TV that reproduces full HD video images at 120Hz with enhanced motion picture response time (MPRT). The 52" panel will be produced later this year at the company's new 8th -generation LCD manufacturing operation that is 50% owned by Sony.
