In a remarkable backdown, Arasor the company that told 4Square Media that "We had got our facts wrong" in September of 2006 when we at the time claimed that the concept of a Laser TV roll out by 2007 seemed "far fetched" has now gone on record confirming that the concept of a laser TV offering from a major TV vendor is still a long way away.
They have also said that they will not deliver a laser TV this year or even next year.
This time last year several journalists including the SMH and the Daily Telegraph were well and truly sucked into believing that by Xmas 2007 Mitsubishi would be rolling out laser TVs. They splashed it over their web sites. Even TV stations like Channel Nine, Seven Ten and the ABC reported that Laser TV was coming by 2007.
The only problem at the time was that Mitsubishi Australia knew nothing of the plan. Compounding the issue was the fact that Arasor had no technical or development employees in Australia and no vendor in the world would go on the record confirming a relationship with Arasor.
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| Arasor executives show a Laser TV that they said would be delivered by late 2007. |
Other media sucked in at the time into believing that Laser TV was a viable option in 2007 were:
CNet at: http://www.cnet.com.au/tvs/0,239035250,339271573,00.htm
ITWire at: http:
//www.itwire.com.au/content/view/6216/52/
In fact more than 40 other media organisations ran the Arasor puff story at the time.
Now in a front page story on their SMH website Fairfax journalist Asher Moses has written that Laser TVs that were supposed to debut this Christmas and relegate the humble plasma to the scrap heap, are now unlikely till at least 2009.
Moses also wrote that on the eve of its Australian stock exchange debut in October last year, Arasor and another laser TV chip producer, Novalux, held a press conference for the technology and showed an apparently superior laser TV prototype side-by-side with plasma.
